At Paawz-itive Exchange Market, we’re passionate about supporting our vendors and making each event a success. Here’s a look at all the ways we’re promoting our next two markets:
🗞️ Media Outreach
Reaching out to KTVB, FOX/KNIN, and Idaho News 6 for event coverage
Contacting multiple local radio stations to explore on-air advertising
📱 Social Media Advertising
Spending $300+ per event on targeted Facebook ads
Promoting in major groups like Boise Mom, Totally Boise, Visit Boise, and more
Shared to 100+ local Facebook groups
Active promotion on Instagram and the Nextdoor App
🌐 Online Event Listings
Listed on EventBrite and AllEvents
Running paid ads ($50+ per event) to boost visibility on these platforms
📧 Email Marketing
Sending newsletters to 280+ subscribers with event updates and vendor highlights
🧍♀️ In-Person Promotion
Handing out flyers at the Boise Flea Market and The Village at Meridian
Posting flyers in local pet shops, art stores, and community boards
📆 Community Calendars
Submitted to the BSU Community Calendar
Contacting JUMP Boise for inclusion on their community platforms
🪧 On-Site Awareness
Signs posted at each park location saying:
"Craft Fair Event This Sunday!"Using sidewalk chalk messages around each park starting one week before the event, refreshed every other day!